Foreign Perspectives

The little club that is the B&B owners section of the Living France forum generally tries to organise a little get together for the various owners participating on the forum timed to be a little before we’re all swamped with guests.

This year they’re aiming for a BBQ on June 15th at one of the properties in the Poitou-Charentes area. The biggest problem is, of course, that France is a vast country so even though we’re relatively close to the spot, it’s nearly five hours drive to get there for us and many people are a good deal further away than that.

Still, ’tis nice to at least get a few of the owners together to swap stories and to finally see what the people really look like!

It’s surprising how small changes in how you word things can have a large impact on the message that convey to your potential customers.

For example, if you actually want to entice people to use your services it’s often best to offer potential customers a free trial period. Those usually come with a few strings attached for example a software product will have some facilities disabled.

However, if you combine that free trial period with a discounted full-service product that has at least the implication that it’s only on offer for a limited period then you can find that the take-up of the offer is much greater. This puts the idea in people’s minds that they could have the full product at a discount price right away or take the chance that the offer will be over by the time the free trial period is finished.

Often very small differences in the wording of such offers can have a major impact on their take-up. For example, if the free trial period isn’t actually related to the time which the customers can take up the discount offer but you imply that it is the take-up will usually be higher than if you don’t imply that link exists.

If you’re selling property outside your home country it’s easy to fall into the trap of pricing it in the local currency and then forgetting about it.

That usually works fine if property sales in the foreign country move at a fairly brisk pace but often they move at a much more sedate pace than you are accustomed to. Whilst exchange rates between the major currencies rarely move quickly they do move and over a period of many months the price translated back into your home currency can change quite substantially.

For example, take a property that you wanted to sell for £60,000 at the start of 2007 and you therefore priced it at EUR 90,000 (£60,641). By the start of 2008 you could sell that property for EUR 85,000 and pick up £62,553. You might think that a year is a long time to have a property on sale but in many European markets property sales proceed at a very sedate pace and it’s not unusual to have a house for sale for quite an extended period before you find a buyer.

If you are counting in your home currency it can often pay to check whether or not you can lower the local price but still collect the same amount of money as obviously it can speed up the sale of the property.

Thanks to a spot of stormy weather, our trusty satellite dish has been knocked off even the few channels that we were picking up a few days ago.

Still, we figure that it’s a max of a half hour to get the thing properly aligned on the correct satellite this time around. Essentially, we just need to move it a little more to the right as we were on the leftmost satellite last time.

Shouldn’t we get one of those signal meters to do all this stuff? No need really, a compass and protractor is both cheaper and a good deal more practical when used in conjunction with the signal meter that’s built into each satellite tuner anyway.

Whilst we’re all looking for rapid growth in our businesses, if that rapid growth happens to arrive unexpectedly it can cause equally unexpected problems.

Moving from being a small scale business to a medium sized one in any market is usually a very big move. On the small scale, it’s quite possible to operate very much as a cottage industry in many fields with the owner doing a lot of the work themselves. As the scale moves up though a point arrives where automation in some form is a necessity and that’s where many businesses fall down through not having prepared for it.

I say automation but, of course, another option is to take on staff. In the “real world” it’s additional staff that is usually the way to go but online automation is often the preferred route although not necessarily the easiest one. In fact, often automation is essential online simply because growth can be very, very rapid and so much so that taking on additional staff may not be a viable option. Sure you can hire staff if you find that you now have two or three times the number of customers that you had last year, but if it’s 10 times the number of customers you had a couple of months ago then it’s a different matter.

Fortunately, the Internet provides the tools to let you scale up your offering without major hassles. Ten times the number of customers online isn’t the problem that it would be in the real world. If you’ve used standard software then chances are you may well get away with simply upgrading the hosting package for your website as the number of customers grows.

What’s dangerous is to take it for granted that you can simply upgrade in that way forever though. There are upper limits that shared hosting packages offer before you need to move onto VPS hosting or even a dedicated server and in some cases those upgrades may mean you looking to hire an IT expert to support it all for you.