Foreign Perspectives

Camera technology is moving so fast these days that it’s getting to be pretty much a lottery as to when is the best time to buy a camera.

For instance, I’d pretty much come to the conclusion that the Pentax Option S10 was the perfect camera to be my next “take it everywhere” camera. Launched in August 2007 it offers good quality 10mp images in a very small package.

However, when I did a search for some more information on it, what did I come across but that yesterday Pentax announced the launch of the S12 which is basically the same camera but with a 12mp sensor. Note that the launch has been announced but not actually happened (it’s due in March) so Pentax have delayed (and possibly lost) a sale to me.

After all, why buy the S10 now when I can get a much better camera in two months time for, probably, the same price? Sure, if I was just about to go on holiday I’d buy the S10 now, but I’m not so I’ll wait.

We’ve not mentioned the Toyota in a long, long time basically because it’s been sitting in the car park for the last couple of years after one of the brake pads stopped working and we just didn’t get around to having it fixed.

It’s not that it’s got a whole lot wrong with it, just that we never got around to sorting it out.

Anyway, although we’ve not been looking for one we may have found a buyer in the form of one of the chimney sweeps.

Well, we have an offer of cash or a swap for his van. I think we’ll be going for the cash somehow.

The little club that is the B&B owners section of the Living France forum generally tries to organise a little get together for the various owners participating on the forum timed to be a little before we’re all swamped with guests.

This year they’re aiming for a BBQ on June 15th at one of the properties in the Poitou-Charentes area. The biggest problem is, of course, that France is a vast country so even though we’re relatively close to the spot, it’s nearly five hours drive to get there for us and many people are a good deal further away than that.

Still, ’tis nice to at least get a few of the owners together to swap stories and to finally see what the people really look like!

It’s surprising how small changes in how you word things can have a large impact on the message that convey to your potential customers.

For example, if you actually want to entice people to use your services it’s often best to offer potential customers a free trial period. Those usually come with a few strings attached for example a software product will have some facilities disabled.

However, if you combine that free trial period with a discounted full-service product that has at least the implication that it’s only on offer for a limited period then you can find that the take-up of the offer is much greater. This puts the idea in people’s minds that they could have the full product at a discount price right away or take the chance that the offer will be over by the time the free trial period is finished.

Often very small differences in the wording of such offers can have a major impact on their take-up. For example, if the free trial period isn’t actually related to the time which the customers can take up the discount offer but you imply that it is the take-up will usually be higher than if you don’t imply that link exists.

If you’re selling property outside your home country it’s easy to fall into the trap of pricing it in the local currency and then forgetting about it.

That usually works fine if property sales in the foreign country move at a fairly brisk pace but often they move at a much more sedate pace than you are accustomed to. Whilst exchange rates between the major currencies rarely move quickly they do move and over a period of many months the price translated back into your home currency can change quite substantially.

For example, take a property that you wanted to sell for £60,000 at the start of 2007 and you therefore priced it at EUR 90,000 (£60,641). By the start of 2008 you could sell that property for EUR 85,000 and pick up £62,553. You might think that a year is a long time to have a property on sale but in many European markets property sales proceed at a very sedate pace and it’s not unusual to have a house for sale for quite an extended period before you find a buyer.

If you are counting in your home currency it can often pay to check whether or not you can lower the local price but still collect the same amount of money as obviously it can speed up the sale of the property.