Foreign Perspectives

Wendy’s about to make a start on Mums Finance after finding out that there’s money in tham thar hills, especially if you’re writing a finance related blog.

I imagine that it’ll be a day or two before she gets going in that we don’t even have the software loaded nor the database set up as yet. She’s busy picking out a new template for it at the moment though.

Sometimes I think we’re getting a bit carried away with the blogs but then we look at the money flowing in from them.

I’m sure that it’s an incredibly misleading statistic but I’m dead chuffed to read that I’ve had over 11,000 readers via Reuters in the last week alone.

Still, it’s a very encouraging statistic and indeed the number of readers of the blog as recorded by the stats on this site are showing a nice upward trend with almost triple the number of subscribers as it had in the Summer. The international readership is also well up with articles being taken by places as varied as FoxNews and the Palm Beach Post.

All of which I was blissfully unaware of ’til I started getting a rapidly rising number of click-throughs from Reuters over the last few days.

If this keeps up I may have to see about getting a job as a “real” journalist!

Googles long awaited pagerank review started working its way through the sites over the last few weeks but still doesn’t appear to have settled down.

It’s quite a confusing picture going by a number of sites that I keep an eye on. A friends key site for instance has dropped from PR5 down to PR3 for no good reason and is particularly worrying for me as he does far, far more SEO than I ever bother with. My thinking is that if it can happen to him, then it’s sure to happen to me sooner or later.

Wendy’s site has gone from PR2 to PR2 to PR0. Again, no good reason comes to mind. In fact, she’s been upping the ante with the SEO over the last few months so it should have gone to PR3.

This site is, for the moment, steady at PR4. I’ve not done any SEO on it over the last few months but was sort-of hoping for PR5 in that there’s a lot more content on it now than there was.

Meanwhile, our Whole Earth Guide has gone from PR0 to PR2 on a site which doesn’t, yet, have a whole lot of content.

Actually, as I read that, the one common factor in drops is that SEO has been done on the sites. Could it be that Google have somehow managed to negate all that SEO and look instead through to real value in the sites? Although, that would beg the question: is this blog of “real value”?

As it’s the start of the B&B/self-catering marketing season, I’ve made a start on trying to drum up some more entries for our various listing sites.

Usually, the rule of thumb is that you get about 1% return on any marketing so, in theory, I need to send out 100 invitations just to get one new entry. That’s certainly been the case with any previous e-mails I’ve sent out but for a variety of reasons the return on this particular e-mail has already passed 3% and there’s probably another week or so before the responses will start to really peter out.

How come? It’s combination of reasons. The listing is free which should improve the response although it hasn’t done so in the past but perhaps the bigger reason is that I gather that a lot of people haven’t had a great year with their properties so they’re probably taking up more marketing opportunities now than they would do otherwise (funnily enough, the sites have been pulling in much more business than expected this year).

Anyway, if you’re looking for a good freebie listing for your B&B/inn or self-catering place you can sign up at Our Inns.

Whilst series that get off in their prime can often stop very abruptly even in the midst of a double episode, long running series tend to wind down more gradually these days with the A-team of writers being replaced by the B-team in often a very noticeable way.

So, it’s nice to see that a long running series like MASH was allowed to make a proper final episode which tied up all the loose ends, going through what each of the characters was going to do afterwards. Most of the time these days there’d be a major league lead-in to spin off series but that didn’t happen here which meant that the couple of spin-offs had to stand on their own (neither did particularly well).

Still, I suppose that MASH was an exception that wouldn’t happen these days. After all, who would let a strong series just stop rather than simply wind down into obscurity?